admin's blog

Belvedere painted the town (RED) with events around the world to celebrate World AIDS Day with the special edition (BELVEDERE) RED on December 1, 2011. From Australia to Singapore, (BELVEDERE) RED brought the party to global hot spots to promote their partnership with (RED). Belvedere also launched it’s own quilt panel, as part of the (RED) World AIDS Day campaign, this inspired brand fans to pledge donations to the Global Fund and create their own quilt to spread the message.

Saturday the 19th of November, the Noxx in Antwerp was totally painted in (Belvedere) RED with a large RED carpet at the entrance, RED lightings, RED photo walls, lots of RED balloons and the RED gifts. The concept of RED was explained through the movie, leaflets and hosts. AND there were THE 5 « Men in RED », 5 persons totally dressed in RED creating RED buzz by dancing and giving shows on the dance floor.

(BELVEDERE) RED proudly supported OUT Magazine’s unveiling of four separate covers of its highly anticipated OUT100 issue. Celebrating the issue’s 17th Anniversary, the four covers featured comedienne and LGBT ally, Kathy Griffin; actor Jesse Tyler Ferguson; model Andrej Pejic; and legend and activist Larry Kramer. The 2011 OUT100 issue pays homage to the men and women who have made the year one to remember for the LGBT community. The issue features portraits of each recognized individual captured by photographer Gavin Bond.

Last night, Belvedere Vodka and Interview Magazine unveiled Carsten Holler’s largest US Installation to date at the New Museum, aptly named - the Carsten Holler Experience. Throughout the evening (BELVEDERE) RED served up specialty Magic Mushroom, Love Drug, Psycho Drink, and Love Hippo cocktails.

Belvedere’s perfect brunch accompaniment is back at it again, this time at Jean-Georges Vongerichten’s ABC Kitchen. Our head of spirit creation and mixology, the mastermind Claire Smith, Chef Dan Kluger, Chef Jean-Georges Vongerichten, and Bon Appétit Magazine hosted a Bloody Mary Brunch to launch ABC Kitchen’s new Bloody Mary Brunch menu.

Florence Welch is a bonafide superstar - and as if anyone needed more proof, Belvedere Vodka joined Interview Magazine and Hudson Jeans at the Top of the Standard in NYC to celebrate her Interview October Issue cover.

In true Florence + The Machine style, Florence took the stage by storm, belting out hit single after single for an enamored audience with glasses of Belvedere Vodka in tow. Florence + the Machine’s next album is slated for release this November, and it’s sure to be packed with the same indie pop soul we’ve all come to know and love.

Minutes from the Coachella Festival Grounds, the Belve Music Lounge stood as a VIP retreat and media hub. Attendees including Rosario Dawson, Brittany Snow and Theophilus London added to the heat as the Belve Music Lounge set the desert on fire, in association with BMF Media. Delicious bites and Belvedere Vodka cocktails overflowed in the lounge while guests relaxed and enjoyed the sunny California weather.

While the global fashion week frenzy continued, Belvedere Vodka set the standard in the Czech Republic at Prague Fashion Weekend.

The opening of The Gallery by Minty Concept Club made a statement as clear as the Belvedere Vodka guests sipped throughout the event. Collections from fashion brands all over Europe set in the improvised space of The Gallery spoke to the art and reinvention that comes naturally in fashion. Guests perused jewellery displays, savored signature Belvedere Martinis and Citrus Cosmopolitans, and donned a selection of quirky masks.

Belvedere Vodka continued to support the playground of fashion in Italy, bringing Milan Fashion Week to new heights with legendary fashion house, Fendi.

A must-see capital on the Fashion scene, London Fashion week was busy and exhilarating. Without question, the (BELVEDERE) RED launch at the Alice Temperley after-party was a highlight of the season.

Guests including Rosario Dawson and Kate Moss stopped by the London haunt, Bungalow 8 to celebrate the Alice Temperley Collection with a few (BELVEDERE) RED cocktails. The London Fashion Week scene was the perfect canvas for the UK launch of (BELVEDERE) RED.