Buy. Give. Save Lives.
Belvedere is passionate about vodka. This goes without saying. Belvedere is equally passionate when it comes to giving back; a passion that led to the creation of (BELVEDERE)RED. John Legend, ambassador for the (BELVEDERE)RED campaign, has chosen to partner with Esther Mahlangu, a celebrated artist from South Africa on this Belvedere (PRODUCT)RED limited edition bottle. In the colorful style of her Ndebele tribal art, Esther has beautifully brought to life the four inspiring values of the (BELVEDERE)RED campaign: Security, Change, Support and Unity. For every bottle sold, Belvedere contributes 50% of its profits to the Global Fund to help fight HIV/AIDS in Africa.
It's not just about Knowing the Difference, it's also about Making a Difference.