(BELVEDERE) RED Fuels NY Fashion Week Frenzy
From the Meatpacking District to the Upper West Side, Belvedere Vodka traipsed the streets of NYC during Fall 2011’s New York Fashion Week. Every after party worth attending was celebrating the launch of (BELVEDERE) RED in style.
Starting with Fashion’s Night Out, Belvedere Vodka overflowed, making a splash at the John Varvatos FNO party and freezing over Opening Ceremony with a few Belvedere Vodka spiked snow cones. Headlined by The Roots, the John Varvatos FNO event served up the new (BELVEDERE) RED in the Bowery with celebs including Hayden Panetierre, Rose McGowan, Corinne Bailey Ray, and Chace Crawford. Later on, Belvedere took over the New York City hotspot - The Darby with VEVO, with a little help from Jeremy Piven, Jerry Ferrara, Dwayne Wade, Amar’e Stoudemire, and Swizz Beatz.
As fashion week continued, (BELVEDERE) RED popped up at CATCH, the Gramercy Hotel, the Electric Room, The Boom Boom Room, The Empire Hotel, and Griffin Nightclub, celebrating fashion’s finest including Prabal Gurung, Carine Roitfeld, V Magazine, Marchesa, Rodarte, Purple Magazine, Yigal Azrouel and more. Belvedere partnered with “It Gets Better” to create a lounge space that proved a safe haven for the New York City fashion frenzy. Belvedere fueled the city that never sleeps for another amazing fashion week season, but if you thought this was as good as it gets just wait until next season.
Join (RED) and support our mission to have the first AIDS free generation in 2015 with a bottle of (BELVEDERE) RED. Belvedere Vodka donates 50% of their profits from (BELVEDERE) RED to the Global Fund.
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