(BELVEDERE) RED - World AIDS Day
Belvedere painted the town (RED) with events around the world to celebrate World AIDS Day with the special edition (BELVEDERE) RED on December 1, 2011. From Australia to Singapore, (BELVEDERE) RED brought the party to global hot spots to promote their partnership with (RED). Belvedere also launched it’s own quilt panel, as part of the (RED) World AIDS Day campaign, this inspired brand fans to pledge donations to the Global Fund and create their own quilt to spread the message.
As a new edition to the (PRODUCT) RED family, 50% of Belvedere’s profits from the sale of (BELVEDERE) RED go to the Global Fund to fight HIV/AIDS in Africa. Have you joined (RED)? Follow @BelvedereVodka and @JoinRED and commit yourself to fighting for an AIDS free generation by 2015.
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