Belvedere Vodka (Product) RED TM Special Edition Bottle
Belvedere Vodka, the world’s first super premium vodka continues its partnership with (RED)™ with BELVEDERE (PRODUCT)RED - a Special Edition Bottle that raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa.
The (BELVEDERE)RED Special Edition bottle unifies innovative packaging by Belvedere Vodka and the iconic (RED) hue; resulting in eye-catching semi-transparent metallic bottle. 50% of profits from the global sale of every (BELVEDERE)RED Special Edition bottle will be contributed to the Global Fund.
The (BELVEDERE)RED Special Edition bottle delivers a clear, succinct message: Buy (BELVEDERE)RED, Give (BELVEDERE)RED, and with your purchase, generate funds which help fight AIDS and save lives.
Since its launch in Q4 2011, contributions from the sale of (BELVEDERE)RED have provided funding for more than 4.5 million days of life-saving HIV/AIDS medicine; enough to support more than 8,300 HIV positive women with access to treatment during pregnancy and breast-feeding, helping prevent transmission of the virus from mother to her baby.
Charles Gibb, President of Belvedere Vodka, says, “Our passion for philanthropy led to the creation of (BELVEDERE)RED in 2011 and our commitment to helping (RED) and the global health community achieve an AIDS-free generation by 2015 has not waivered since. Our Special Edition bottle is symbolic of our dedication to (RED) and a sign to our audience that we, collectively as a global community, can put an end to mother-to-child transmission of this deadly disease but only with their support.”
ABOUT BELVEDERE VODKA
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.
In 2012, Belvedere introduced Lemon Tea to its award-winning Maceration collection (Pink Grapefruit, Citrus, Orange, Black Raspberry, Bloody Mary) Lemon Tea is the second vodka made to a drink from Belvedere and is distilled with eight exceptional ingredients including black & green teas, ginger, chamomile, lemongrass, honey and lemon; resulting in a refreshing and vibrant vodka. A simple addition of iced tea or lemonade also turns a Belvedere Lemon Tea into a delectable cocktail for poolside lounging or beach party.
Belvedere Unfiltered created from 100% rare Dankowskie Diamond Rye completes the super premium vodka collection. The rye possesses such a naturally creamy, rich flavour that after being distilled four times, the vodka is left UNFLITERED in order to preserve its character and taste.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.
(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, SAP, Telcel and American Express (UK only). (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Tourneau, Fatboy USA, HEAD and TOUS.
To date, (RED) has generated $200 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) has led several high-profile initiatives to raise awareness and funds for HIV/AIDS related issues including (PRODUCT)RED, THE AIDS FREE GENERATION IS DUE IN 2015 campaign, the (RED)RUSH TO ZERO campaign and most recently, the DANCE (RED), SAVE LIVES campaign.
(RED) is a division of The ONE Campaign. Learn more at www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the Global Fund provides financing where verifiable results are achieved.
Since its creation in 2002, the Global Fund has approved funding of US$ 22.9 billion for more than 1,000 programs in 151 countries. To date, programs supported by the Global Fund have provided AIDS treatment for 4.2 million people, anti-tuberculosis treatment for 9.7 million people and 310 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.
Do not forward these materials to anyone below the legal purchasing age. Belvedere Vodka is a quality choice. Drinking responsibly is too.