Belvedere Vodka Takes over the Cannes Film Festival
On May 17, Belvedere Vodka returned to Cannes, France for the sixth year. Following in the footsteps of music icons Cyndi Lauper, Debbie Harry, Grace Jones and Duran Duran, legendary hip hop icon Reverend Run from RUN D.M.C. performed at the VIP ROOM nightclub to celebrate the event.
The world’s most renowned names in film, music and entertainment descended on the French Riviera to watch the ‘King of Rock’ rapper perform his greatest hits in honour of Belvedere Vodka, alongside DJ extraordinaire DJ Ruckus.
Other notable music industry icons featured in Belvedere Vodka advertisement campaigns include R&B star Usher who partnered with the luxury vodka brand for (BELVEDERE)RED to fight HIV/AIDS in Africa. Belvedere partnered with (RED)™ to launch a Special Edition Bottle to raise proceeds for the Global Fund to fight HIV and AIDS, Tuberculosis and Malaria™. 50% of profits from the global sale of (BELVEDERE)RED Special Edition bottle goes to the Global Fund to fight HIV & AIDS in Africa.
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