Mary J Blige + (BELVEDERE) RED Pre-Grammy Event

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Mary J Blige + (BELVEDERE) RED

Mary J. Blige set Avalon, Hollywood ablaze at the one year anniversary of (BELVEDERE) RED's pre-Grammy party. The event highlighted our continued commitment to fighting HIV/AIDS in Africa. Music, fashion, and Hollywood's finest showed their support. Guests included Chelsea Handler, Malin Akerman, Sophia Bush, Forest Whitaker, Heather Graham, Paris Hilton, Kelis, Natasha Bedingfield, and Belvedere Vodka Facebook Fan Sweepstakes winner - Breski Pritchard and many more. 

Mary's performance was broadcast live via LIVESTREAM, on Belvedere's Facebook page, Mary's Facebook and website. The LIVESTREAM was viewable on iPhone, iPad and Android devices in addition to viewers personal computers. Over 5,740 global viewers tuned in to watch her performance of hits like "No More Drama" and "You Bring Me Joy." She sang a special tribute to (RED) by performing a rendition of Bono's "One," leaving the audience chanting for an encore.

The new special edition (BELVEDERE) RED bottle was unveiled and will be available to purchase in the Fall 2012. Fans were able to digitally sign a virtual bottle projected around the venue with their Twitter name, by tweeting #BELVERED during the event. Belvedere Vodka will donate $1 to the Global Fund on behalf of each fan who signed the virtual bottle.

As guest entered they had their photos taken, which were projected around the venue and uploaded to Facebook. The Belve Shaker iPad app continues to be a guest favorite, allowing guest to to select a cocktails based on their taste, mood and music style. Choices included (BELVEDERE) RED Crimson Squeeze, Pink Mojito, St. Clements, with the (BELVEDERE) RED Crush being the favorite.

Before winning three Grammy’s the following Sunday night, DJ Skirllex kicked off the after-party at Bardot and heated things up for guests before a surprise performance by Shelia E, capping off an unforgettable night in LA.


Check out Belvedere Vodka on Facebook and be sure to join in on the conversation with #MoreBelve and #BelveRed

Do not forward these materials to anyone below the legal purchasing age. Belvedere Vodka is a quality choice. Drinking responsibly is too.