Belvedere Vodka and (RED) join forces to help save lives
Today we announce our partnership with (RED)™ and the launch of a Special Edition to raise proceeds for the Global Fund™, the world’s leading financer of programs to fight HIV/AIDS in Africa. 50% of profits from the sale of (BELVEDERE)RED Special Edition will contribute to the Global Fund™. In addition, the multi-platinum, award-winning recording artist USHER has teamed up with us to raise awareness for the issue of HIV/AIDS and emphasize the need for consumers to unite and support programs that offer education and medication on the ground in Africa through the Global Fund™. In addition, renowned contemporary artist, Carsten Holler has created a piece especially for this initiative, entitled Double Sphere Hanging. The piece will b auctioned at Art Basel Miami, with full proceeds going to The Global Fund (TM).
Further, for Holiday 2011, consumers will be invited to entertain with their favourite vodka in one of the specially designed fundraiser Edition bottles and help eliminate HIV/AIDS through a simple purchase of (BELVEDERE)RED Special Edition, available in 70cl, 75cl, 1 litre and 1.75 litre bottles. (BELVEDERE)RED Special Edition will be available from September 1st at a wide range of outlets including retail stores, nightclubs, bars, airports and restaurants.
Click here to read the official press release
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