Belvedere Vodka collaborates with Matthew Williamson to create limited-edition design inspired by Pink Grapefruit
May 2010 (New York NY): To celebrate the introduction of Belvedere Pink Grapefruit to the popular Maceration range, Belvedere Vodka is excited to announce its collaboration with internationally-renowned designer Matthew Williamson to design an exclusive garment inspired by the new flavor.
“I am thrilled to collaborate with a brand like Belvedere, which embodies a contemporary sense of luxury and vigor, and the limited-edition kaftan was designed particularly with that kind of woman in mind,” says Matthew Williamson.
A refreshing addition that is citrusy with a hint of ginger spice, Pink Grapefruit is an ideal cocktail for warm weather months. Matthew designed the limited-edition kaftan as a fashion-forward nod to the new flavor, with a vibrant print that captures the spirit of summer and femininity. The kaftan’s versatility also makes it the season’s wardrobe essential – the lightweight silk fabric and shorter hemline is perfect for daytime wear, while the chic cut and ribbon detailing allows effortless transition from day to night.
The limited edition silk kaftan will be available exclusively at Matthew Williamson boutiques and retails for £995 / $1540.
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