On August 27, Belvedere Vodka hosted the ‘One Night for Life’ benefit to celebrate the (BELVEDERE)RED #MakeTheDifference campaign launch at the Apollo Theater, one of the world’s most famous cultural landmarks.
Music icon John Legend and South African artist Esther Mahlangu, key collaborators on the campaign, topped the list of guests committed to ending HIV/AIDS in Africa.
Belvedere also hosted Lupita Nyong'o, DJ Hannah Bronfman, Estelle, Chrissy Teigen, Keegan-Michael Key and fashion models Shaun Ross and Ashley Graham, who all joined in celebrating the brand’s 5-year partnership with (RED).
The evening featured an exclusive performance by John Legend, the official (BELVEDERE)RED ambassador. Guests enjoyed the public debut of his song “Love Me Now,” a single on his upcoming album and anthem for the campaign.
Belvedere also revealed the new limited edition (BELVEDERE)RED bottle. It showcases the vibrant and powerful artwork of renowned Ndebele artist Esther Mahlangu, alongside John Legend’s signature.
“We are proud to embark on a new chapter of the (BELVEDERE)RED campaign with the support of two passionate artists, who are as dedicated as we are to spreading awareness and raising funds for an AIDS-free generation,” said Charles Gibb, President of Belvedere Vodka, "together, we can make the difference.”
Belvedere proudly donates 50 percent of its profits from every (BELVEDERE)RED bottle sold to the Global Fund, which is dedicated to organizing and distributing resources to prevent and treat HIV and AIDS, TB and malaria. The limited edition is available beginning in September at select retailers around the world.