To celebrate the launch of the chart-topping album ARTPOP and Belvedere Vodka’s partnership with (RED)™, Lady Gaga performed new tracks in front of an intimate crowd at Annabel’s, one of London's most prestigious members clubs. The event supported the (BELVEDERE)RED Special Edition bottle which raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS in Africa. Belvedere was honored to partner with Lady Gaga, an artist that is equally committed to charitable causes.
Lady Gaga performed chart-topping tracks "ARTPOP," "Poker Face," "Dope" and "Do What U Want" from her album for the many VIP guests in attendance including Adele, Sting and Trudie Styler, Jonathan Rhys Meyers, Emma Watson, Bar Rafaeli, Douglas Booth, Eddie Redmayne, Jessie J, Chelsea Davy, Boris Becker, Emile Sande, Tinie Tempah, Christopher Kane, Suki Waterhouse and James Blunt.
Throughout the evening guests enjoyed Belvedere specialty cocktails. Following Lady Gaga’s performance, rising pop star Charli XCX entertained guests with a special DJ set that carried on into the early morning hours.
“I think it is very important to join the fight against AIDS and HIV and think it is wonderful that Belvedere and Annabel's are supporting and had this event this evening,” says Lady Gaga. “The more we can educate people the more we control the problem. I think it is really wonderful they are involved and think all major corporations should join the fight.”