Award-winning, multi-platinum singer Mary J. Blige performed at a private Grammy® event to celebrate the partnership of Belvedere and (RED)™. This event was the first of a series of (BELVEDERE)RED activities to raise proceeds for The Global Fund to fight HIV and AIDS in Africa.
The exclusive performance helped raise awareness around HIV/AIDS and emphasized the need for consumers to unite in support of programs that are helping to save lives and make a difference globally.
Mary J. Blige declared, "I'm delighted to be supporting (BELVEDERE)RED in their fight against HIV & AIDS in Africa. It is one of the most devastating issues faced by millions in Africa and if we can raise awareness with this event and encourage people to buy (PRODUCT)RED, we'll be one step closer to an HIV/AIDS free generation in 2015."