Usher, the multi-platinum, award-winning recording artist teamed up with Belvedere to support The Global Fund and raise awareness around HIV/AIDS. Belvedere chose to partner with Usher because he is an artist who knows the difference and is making a difference.
The partnership kicked off at an exclusive Grammy® party in Los Angeles. USHER performed hit after hit to a captivated crowd and helped to unveil Belvedere's special-edition (RED)™ bottles, which carry the message "Helps Save Lives." 50% of proceeds from every (Belvedere)RED bottle go directly to The Global Fund to fight HIV and AIDS in Africa.
Usher expressed, "I am excited to announce that I have partnered with Belvedere Vodka and Product (RED)™ for the launch of (BELVEDERE)RED Special Edition bottle to raise proceeds for the Global Fund."